The Discovery Process: The First Step In Website Design

Our website design steps begin with a thorough discovery process, where we gain a deep understanding of our client’s needs and goals, target audience, and competitors. We conduct research, analyze existing websites, define project scope, create sitemap and wireframes, and gather feedback from the client. In addition, we conduct user research and testing to validate design assumptions, and develop a content strategy that aligns with the client’s overall business objectives. This discovery process is a crucial step in our website design process as it ensures that the final product meets the client’s needs and stands out in a competitive online environment.

The First Step in Website Design

We balance performance with possibility, pairing time-tested best practices with cutting-edge technologies. The result? Scalable solutions that grow with you.

Initial Consultation

At Astrasnap, we specialize in creating custom websites tailored to the unique needs and goals of our clients. The first step in this process is understanding you and your business. This step can be broken down into a meeting between the design team and the client to discuss the project goals, budget, and timeline.

1. Goals

2. Budget

3. Timeline


Another part of the first step in our design process is research. Gathering information about the client’s industry, target audience, and competitors. This helps the design team understand the client’s business, their needs and goals, and their target audience.

1. Business Information

2. Identifying Needs

3. Recognize Target Audience


An analysis of the client’s existing website, if any, to identify the strengths and weaknesses. A crucial part of the first step in website design

Defining the project scope

Based on the research and audit, the design team will define the project scope, including the features, functionalities, and pages that will be included in the website. 

User research and testing

User research and testing is a critical first step in website design, as it helps us understand the needs and goals of the users who will be interacting with the website. We conduct user research by conducting surveys, interviews, and usability testing to gather feedback and validate design assumptions. This information is used to inform the design decisions and ensure that the final website is user-centric and easy to navigate. By putting the user at the center of the design process, we can ensure that the website will meet their needs and ultimately drive the desired business outcomes.

Content strategy

Developing a content strategy is a key first step in website design, as it sets the foundation for the messaging and tone that will be used on the website. This includes identifying the types of content that will be included, such as blog posts, product descriptions, and calls to action. By creating a content strategy that aligns with the client’s overall business objectives, we can ensure that the website will effectively communicate the client’s value proposition to their target audience and drive conversions.

Check Out the Next Step in User Experience

Every company aspires to be an industry game-changer. Our job is to deliver custom web design that gets you there, complete with full visibility into our process.